Whether we are aware of it or not, every day we are bombarded with slogans. These phrases and expressions are used by businesses to advertise their products or services. In many cases, a company’s slogan may be the first thing a customer learns about that business. How well do you remember slogans? That’s the real test.
Slogans are Catchy
A slogan is; “a distinctive cry, phrase, or motto of any party, group, manufacturer, or person.”
Originally a battle cry of the Scottish clans, it drives a consumer’s attention, where otherwise it might not be noticed.
What Makes a Good Slogan
As a first impression, slogans are used to capture attention. With so many choices for buying a car, seeing a movie, what to eat or drink, etc., a business needs to use a tool to set them apart from their competition.
For a phrase to work it has to be identifiable with the product, which means it is used consistently and for a long period of time. Another component required is being memorable, so simple is the key. The easier it is to instill into a brain the better chance it has of catching on.
The best catch phrases are ones you immediately name the product. We recognize “The Un-cola” as 7 UP, “M’m! M’m! Good!” is Campbell’s Soup, and “When it absolutely, positively has to be there overnight” used by Fed-X. They are successful since they contain the elements of great slogans. When the phrase is remembered years later, that’s a winning slogan.
Do you remember these? Fill in the blank:
See the USA in your ____________.
Please don’t squeeze the ___________.
With a name like ___________, it has to be good.
When was the last time you had a good shot of a ____________? Midwesterners will get this one.
To view more go to 101 slogans and taglines. When finished walking down memory lane, check out this tool by shopify that generates 1,076 slogans when you fill in a name, product, or service.
Remember These Slogans?
Taste the Rainbow
A little dab’ll do ya
The relentless pursuit of perfection
When you care enough to send the very best
You’re Doing Well if you Remember These Slogans
Does she or doesn’t she?
When it rains, it pours!
Let your fingers do the walking
You can trust your car to the man who wears the star
What slogans do you recall?
