Companies Count on You to Fill Out Surveys Wrong

After a purchase, it’s common to receive a survey. Businesses are seeking input to see how they can improve, or how the customer feels about their company. It’s your chance to express your opinion. Corporations place a great deal of weight on surveys which creates lots of responsibility for the customer, so careful thought demands to be given.

Surveys can be about facilities, logistics, or salespeople. The question you should ask before diving in is… What is this survey pertaining to? There’s something the business wants to know. By understanding what they are evaluating your answers will be useful.

When it comes to a salesperson’s survey, customers do not know how to answer them correctly. A survey of the person who worked with you is not the time to complain about the organization. You would be criticizing the wrong person for your unhappiness. Here’s what happens.

The salesperson’s survey is going to his manager. It does not reach the management or ownership of the business. Unfortunately, many firms will ask questions on the salesperson’s survey about their experience overall but don’t be fooled. Whatever you answer will affect only the salesperson. Continue reading “Companies Count on You to Fill Out Surveys Wrong”

WHAT IF IT HAPPENS TO YOUR COMPANY

The Story of Two Businesses

After being forced to change the design of their businesses, the companies reported dramatic loss of sales and even bankruptcy. Though they did everything right, they still were unable to survive. They had a plan based on a target customer, had the funding and the location they needed. Yet an insignificant population prevented them from succeeding.

Just because you talk the loudest doesn’t mean you are right.

Story #1

We can determine who will be in a movie theater by what the movie is rated. If it is rated G there will be kids present. Rated R and we don’t anticipate kids there.  Continue reading “WHAT IF IT HAPPENS TO YOUR COMPANY”

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