There are some definitions you will need to know as I use them often: Self-Serving, Sheeple, and Enlightened.
Self-Serving:
Preoccupied with one’s own interests, disregarding the concerns, needs, well-being, etc., of others; serving to further one’s own selfish pursuits; habitually seeking one’s own advantage, especially at the expense of others. They reject the existence of truth.
Generally, the Self-Serving force their own agenda and ideologies on the unsuspecting. They plan to make official their way of thinking. The goal is to drive the behavior of all others, to get people to think their way. They do this stealthily and slowly so people will not see it coming. Although it is a lengthy process, the unsuspecting will not notice how far they have drifted from the original.