Tag: illumination

How Well do you Remember Slogans

Whether we are aware of it or not, every day we are bombarded with slogans. These phrases and expressions are used by businesses to advertise their products or services. In many cases, a company’s slogan may be the first thing a customer learns about that business. How well do you remember slogans? That’s the real test.

Slogans are Catchy

A slogan is; “a distinctive cry, phrase, or motto of any party, group, manufacturer, or person.”

Originally a battle cry of the Scottish clans, it drives a consumer’s attention, where otherwise it might not be noticed.

What Makes a Good Slogan

As a first impression, slogans are used to capture attention. With so many choices for buying a car, seeing a movie, what to eat or drink, etc., a business needs to use a tool to set them apart from their competition.

For a phrase to work it has to be identifiable with the product, which means it is used consistently and for a long period of time.  Another component required is being memorable, so simple is the key. The easier it is to instill into a brain the better chance it has of catching on.

The best catch phrases are ones you immediately name the product. We recognize “The Un-cola” as 7 UP, “M’m! M’m! Good!” is Campbell’s Soup, and “When it absolutely, positively has to be there overnight” used by Fed-X. They are successful since they contain the elements of great slogans. When the phrase is remembered years later, that’s a winning slogan.

Do you remember these? Fill in the blank:

See the USA in your ____________.

Please don’t squeeze the ___________.

With a name like ___________, it has to be good.

When was the last time you had a good shot of a ____________? Midwesterners will get this one.

To view more go to 101 slogans and taglines. When finished walking down memory lane, check out this tool by shopify that generates 1,076 slogans when you fill in a name, product, or service.

Remember These Slogans?

Taste the Rainbow

A little dab’ll do ya

The relentless pursuit of perfection

When you care enough to send the very best

You’re Doing Well if you Remember These Slogans

Does she or doesn’t she?

When it rains, it pours!

Let your fingers do the walking

You can trust your car to the man who wears the star

What slogans do you recall?

Why You Still Don’t Know What You Want to be When You Grow Up

I’m amazed when I hear people say they always knew what they wanted to be when they grow up. Some say it’s a calling, while others discover a profession and decide it’s for them. The careers they choose are firefighters, police officers, nurses, doctors, and teachers. I’m not like that, what’s wrong with me, and then I heard the word multipotentialite. Multipotentialwho?

When I Grow Up

Ask a child what they want to be and they will give you an answer. Growing up I wasn’t aware or had a calling for anything in particular. I idolized my father so I went into the field of science; majoring in chemistry.

Ask me today what I want to be when I grow up and I will say, I don’t know. Who goes through life and doesn’t know what they want to do.

TED Talks

TED Talks are amazing videos of top experts sharing their knowledge in 15 minutes. The topics range from business, health, technology, language, and more. One of the talks described me, revealing why I can’t define my calling.

By chance, I clicked on a TED Talk given by Emilie Wapnick, an award-winning author and artist. That’s where I heard the word, multipotentialite.

Don’t Know What to Be When I Grow Up

Multipotentialite, “a person with many interests and pursuits.”

I understand how Emilie arrived at the term by reading her bio: a musician/songwriter, web designer, filmmaker, writer, and entrepreneur who, as she states, moves “from interest to interest, building on my skills in different areas, and synthesizing the knowledge I acquire along the way.” Clearly, she knows what she’s talking about.

Emilie breaks down the meaning of multipotentialite; a person who takes two or more ideas and creates from it; learns quickly and applies it to the next project and; is adaptable to any situation. She explains that these people can’t answer the question, what do I want to be when I grow up because they have too many interests. That’s me, I work on something and proceed to lose interest.

What I Want to be When I Grow Up

Then writing materialized and I found a fit. Writing involves components I’m interested in: reading, learning, researching, put it down on paper. When I write I feel like this is what I should be doing, not feel guilty I should be doing something else. The components of writing fulfill my need to create, learn, apply it, and adapt to change.

I no longer wonder what’s wrong with me since I can’t describe or realize my path since it’s always changing.  Not knowing where or what I will be doing in six months is what makes fits me. Want to know what I want to be when I grow up? What I am right now, a multipotentialite.

What Happens When You Twist Language

This Sounds Like the Beginning of a Joke

One of my favorite children’s book series is Amelia Bedelia. It involves a housekeeper named Amelia Bedelia who works for the Rogers family. She is always getting things wrong, even though Amelia does what she is told to do. The result is never what the Rogers family want, yet if you look at what Amelia did it is exactly what Mrs. Rogers said. When Mrs. Rogers asks Amelia to draw the drapes, she is asking Amelia to close the drapes. Amelia proceeds to draw a picture of the drapes, which is exactly what she is told to do.

The twist of words makes the story comical. It also shows how our language can be used for more than communicating one person to another. According to Webster’s First American Dictionary, language is defined as; “human speech; the use of words or sounds to articulate the thoughts of one person to another.”

Twists

Our language is one of our most used tools to convey a message. We are also able to maneuver the language for amusement to create jokes. It’s a fun and harmless way of interaction.  Words spoken with a funny anecdote produces laughter.

Continue reading “What Happens When You Twist Language”
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