Your goal as a business owner is to serve your customer. You want to take care of them so they will return. To make that happen, you give them special services or pricing. The idea is to turn the customer into a repeat buyer instead of a one-time shopper.
This mentality doesn’t work today. The consumer is not the person you have catered to in the past. You are now a supplier to purchasers who have a “me” attitude, wanting to tell you what the deal will be. You can give away the farm, but it won’t be good enough.
The behavior of our society has altered from what it was even ten years ago. People make judgments on others without knowing anything about them. Verbal attackers interpret what they think the speaker means. They translate what is spoken by their own definitions without even knowing the person, and the problem is escalating.
